Saturday, July 31, 2021

What is Meme ?

 MEME, is something that is ruling the world currently. Earlier Memes were confined only to Social Media but now companies are hiring for memers. Though it is surprising, this job has

become like a regular job and many youngsters have this as their career option.

To be a Memer, one needs to have creative skills, and be alert and aware about what is happening in and around the country be it politics, accidents, entertainment, environment and
hospitality, etc. Also, this job doesn’t have a professional course or diploma to learn.

Certain companies opt for memes for publicity, promotions and advertisements of their brands rather than lengthy posts and videos. Memes have become an important feature of marketing
world. The reason being that Memes are shared by people more than the regular social media posts and also, people are able to relate to memes more.

The word “Meme” was first used by English ethologist, evolutionary biologist and author Richard Dawkins in his book named “The Selfish Gene” in 1976. 
which means “that which is imitated”. In modern world, the word “Meme” illustrations, photos or movie excerpts which are placed with text in a completely funny context. These memes are so
popular that they spread like wildfire.

Now, the main issue is whether these memes are infringing copyrights of original artists? Can memes be protected under Copyright? If so, what are the Copyright rules for protecting Memes?

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